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By DEBBIE GALANT
As the British Journal of Photography, Nieman Lab and others have reported, Getty Images, the giant repository of photos, illustrations, video and other images, has liberated 35 million of them for free use by blogs and other publishers.

The images are free to bloggers and publishers to embed for “non-commercial purposes,” which excludes use for advertisements and like uses. Only images marked by a </> symbol are allowed, and embed code is provided.

getty embed buttonTo figure out if an image you want to use is embeddable, hover over a preview image and a “View Price and Size” pop-up will appear. If it has the </>, you can use it. It’s also possible to resize an image inside the embed code. The lightbulb image here was originally 400 x 610 and resized to 200 x 305. You can also use html to align left or right and add padding.

You’ll need to create a free account with Getty Images to search the collection.

Getty told BJP that it decided on the embed strategy because so many people were able to download photos illegally. The embed viewer comes with a link back to Getty.

This is great news for publishers who need photos to illustrate concept stories, but the embed code won’t fill “featured image” slots in content management systems.

Much more detail at BJP.