Measuring the Impact of Your News Site
How do we measure how we’re doing as news organizations? In unique visitors, page views — or whether the crooks we write about go to jail?
On January 24, NJ News Commons hosted a session at the Princeton Public Library featuring Dick Tofel, president of ProPublica. Tofel explained to a rapt audience how news organizations can measure the impact of their reporting, using anecdotes from his own experience leading a national investigative news site. Watch the video here: