Measuring the Impact of Your News Site

Measuring Your News Organization’s Impact. Friday, Jan .24, 10 to 1. Princeton Public Library.


How do we measure how we’re doing as news organizations? In unique visitors, page views — or whether the crooks we write about go to jail? In this training, we’ll feature Dick Tofel, president of ProPublica (picture here), who will talk about how non-profit news organizations can measure the impact of their reporting, and Seth Maloney, a digital media consultant, who will show publishers how to get the most out of Google Analytics. Co-sponsored by Planet Princeton.

UPDATE: Seth Maloney has had to cancel, but the session with Dick Tofel will go on.

The training is free and includes lunch. RSVP here. Directions to Princeton Public Library. Training limit: 25.

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