Measuring Your News Organization’s Impact. Friday, Jan .24, 10 to 1. Princeton Public Library.
How do we measure how we’re doing as news organizations? In unique visitors, page views — or whether the crooks we write about go to jail? In this training, we’ll feature Dick Tofel, president of ProPublica (picture here), who will talk about how non-profit news organizations can measure the impact of their reporting, and Seth Maloney, a digital media consultant, who will show publishers how to get the most out of Google Analytics. Co-sponsored by Planet Princeton.
UPDATE: Seth Maloney has had to cancel, but the session with Dick Tofel will go on.