On Friday, October 11, Deborah Smith of JerseyBites.com will lead the training session “Intermediate Social Media for News Sites,” aimed at helping editors and publishers get the most out of Twitter, Facebook, Pinterest and more to promote their hyperlocal websites. The training is sponsored by the NJ News Commons.
In this free, 3-hour workshop, participants will dive deep into marketing strategies for all of the major social media platforms. Attendees will learn:
· How to map out your social calendar for the month
· How to have a conversation with your readers
· Gaining followers through contests and special promotions
· Building custom campaign pages for Facebook
· Creative ways to package and market Social promotions to advertisers
· Making sense of Facebook advertising
· Tools to help you optimize your social media marketing
· And much, much more.
The workshop takes place on the Montclair State University campus in Schmitt Hall, Room 311 from 3-6 p.m. Register here.
Deborah Smith got her start using social media in 1998, when she launched her online business serving the Nanny Industry. She began employing email groups, chat rooms and online message boards as marketing and networking tools well before the term “Social Media” was ever conceived. When the new tools like Blogs, Twitter, Facebook and LinkedIn emerged, Deborah was an early adopter and soon mastered these tools for her own business. For the past 5 years she has conducted over 100 workshops and presentations on social media marketing for companies and organizations including Roche Pharmaceuticals, the American Chemical Society and The Governor’s Conference on Women. Her company, Foxtrot Media LLC, develops social media strategies and manages social media for businesses and non-profits.
Deborah is also the owner of JerseyBites.com launched in 2007 and uses all of the current social tools available today Facebook, Twitter, LinkedIn, Pinterest and Instagram to engage with readers and to enhance her service offerings to advertisers.